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Web design can be considered as a significant factor to increase the chances of your website achieving its purpose because a well designed website is more likely to become more effective in getting your users to understand what your website is created for. Effectiveness is the main driving force behind successful web designs and this can be measured based on different design concerns. Non-commercial web sites have varying objectives depending on their exposure and on their users’ response. Typical commercial web sites, on the other hand, are concerned with several aspects of design and these include: a) The content or information on the website; b) Usability; c) The appearance and style of the web site, and; d) Visibility. Knowledge of these basic aspects should improve the way your web site gets its users’ attention and response.